YUSUFF OLUFEMI

Product Designer | UI/UX Designer | UX Research & Product Thinking
Lagos, NG.

About

Highly skilled Product Designer and UI/UX Designer with expertise in crafting user-centered digital experiences from concept to execution, leveraging comprehensive UX research, wireframing, and interface design. Proven ability to translate complex user problems and business goals into intuitive mobile and web product concepts, documented through PRDs and structured user flows, and brought to life using Figma. Drives measurable impact by delivering structured digital products that excel in usability, meet strategic business objectives, and feature modern visual design.

Work

Self-Initiated Product Design Projects
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Product Designer

Remote, Remote, Nigeria

Summary

Led end-to-end product design for self-initiated mobile and web concepts, translating user needs and business objectives into intuitive, visually appealing digital experiences.

Highlights

Spearheaded the design of SwiftGadget, a mobile e-commerce product concept, significantly enhancing product discovery, streamlining cart management, and optimizing checkout experiences.

Developed responsive UI concepts and web landing page designs, improving user engagement and conversion rates across diverse digital product experiences.

Executed comprehensive UX research and competitive analysis, identifying critical usability gaps and user pain points to inform data-driven design solutions and product enhancements.

Crafted detailed low-fidelity and high-fidelity wireframes, interactive user flows, and intuitive mobile interfaces using Figma, optimizing user journeys and accelerating development cycles.

Systematically documented product ideas through comprehensive Product Requirements Documents (PRDs), structured UX case studies, and detailed feature breakdowns, ensuring clear communication and strategic alignment.

Pioneered the development of innovative AI-driven app concepts and compelling visual branding explorations, establishing a forward-thinking design posture for modern digital products.

Education

University of Ibadan
Ibadan, Oyo State, Nigeria

National Diploma

Psychology

Languages

English

Skills

Figma

Design Software, Prototyping, UI Design.

Wireframing

UX Design, Product Design, Information Architecture.

Prototyping

Interactive Design, User Experience, Figma.

UX Research

User Interviews, Usability Testing, Competitive Analysis, User Pain Points.

Product Thinking

Product Strategy, Problem Solving, Business Goals, Digital Products.

User Flows

User Journey Mapping, Information Architecture, Interaction Design.

Visual Design

UI Design, Branding, Aesthetics, Modern Design.

Mobile App Design

iOS Design, Android Design, Responsive Design, Mobile UI/UX.

Web Landing Page Design

Web Design, Conversion Optimization, UI/UX.

Product Analysis

Market Research, Product Strategy, Usability Analysis.

PRD Documentation

Product Requirements, Technical Documentation, Feature Specifications.

Design Systems

Component Libraries, Consistency, Scalability, UI Kits.

UI Design

User Interface, Visual Hierarchy, Interaction Design.

Projects

SwiftGadget — Ecommerce Product Design Concept

Summary

Designed a mobile e-commerce experience for gadget shoppers focused on simplifying shopping flows, product browsing, and checkout interactions. The project included onboarding screens, category browsing, product detail pages, cart flow, checkout interfaces, and a supporting web landing page.